Inv means that the stick travel is electrically reversed, ie if up ele made the model dive, tick inv, and the function will be corrected.
Re the heli that won't lift. Neutral throttle is roughly halfway through the stick travel. Fully one way should lift off, and fully the other is for inverted hovering/flying. You might need to inv all the stick functions. I do on my Esky dummy usb tx.
Don't forget, in the mapping/calibration box, the top four control links are for the fixed wing models, and the bottom four are for the heli's. Check that you have allocated controls to the proper sticks!! To change a channel, wiggle a stick, see which vertical blue bar wiggles, read the number off, put your mouse cursor on the proper channel on the horizontal selector, where the number is, click it, use the backshift (left arrow on my keyboard) to delete the number, then type in the one you want. It takes a bit of fiddling about, and going back and to, to get everything set up right, and working in the right direction.
Exp is an abbreviation of exponential, a sort of damper action, where small stick movements give a correpondingly smaller response, but a full stick movement gives a full rate response.
Start off with exp ticked in all boxes, and once you have mastered the basics, try unticking them, and see the difference in responses.